HOW TO ARTICULATE YOUR VALUE WITH A CLEAR  PROGRAM PROMISE 
  In business, you get paid based on three things:  

1. The value you can articulate

2. The value you can deliver

3. The demand that currently exists


*How much you can charge and more importantly, how much prospects are willing to pay, is a direct correlation to those three attributes. 


Lazy marketing efforts and low level articulation of your messaging will not yield high quality clients who are fully committed to the investment of your offer. Strengthening the claim of your program promise and ensuring your offer is aligned with the sophistication of your buyer is crucial if you desire to raise your rates, charge $3k - $10k for your program and attract the sophisticated client your program was designed for.

  In this 3-hour workshop,  

we'll be working through how to create alignment between the skills sets you have, the demand that exists within the market you currently have access to and the problem those people are willing to pay to access a solution you can provide. These are the ingredients that allow you to define and articulate a profitable Program Promise for your offer.  

  This is a working workshop  

where you'll bring the elements of your offer that have been currently working and together, we will enhance the sophistication of your program promise so you can drive demand and attract qualified leads with more ease.

If you already know you need this in your business... and you know that an investment of $297 for a half-day of training for you, plus access to a full recording of the event is an absolute steal, just enter your information below to sign up for the training.

This is NOT a lead-generation or sales event. It is a paid training and we'll be laying it all out for you so you can effectively articulate your value with a clear program promise.

  Here's what we'll cover together:  

  • The counterintuitive belief around pricing that practically requires you to charge premium pricing to get results (for the right target audience, of course)


  • The 3 things that “earn you the right” to make a sale 


  • Why all sales is a transference of belief (and the 5 types of beliefs that you need to address in order to sell a high-ticket curriculum-based coaching program) 


  • How your Program Promise allows you to easily address objections at each of the 3 phases of awareness… 


  • The 4 components of a powerful Program Promise (we’ll workshop each one together, with plenty of examples) 


  • Discover how to refine your Program Promise, troubleshoot some common mistakes, and use data to dial it in even further 


  • Plus, more wisdom, workshopping, and goodness than I can't even mention here

Program Promise Workshop - Training
 This is GREAT training for you if: 

  • You have confidence that your offer can be sold for $3k or more. You know there is deep value in what you are delivering but you just need some help learning how to articulate that value in a way your prospects understand.


  • You have been recognized for your leadership or have held positions of leadership before. You aren't afraid to speak up for what you believe in and you're willing to share your perspective to create change within an organization or industry.


  • You are comfortable speaking to audiences (meetings at work, on stages, in live video). You know that to create change, you must use your voice. You are willing to be seen and to share your point of view publicly. 


  • You have 5+ years of experience in your field of expertise which will become the foundation of what your coaching offer focuses on. You already have identified a skillset that can be transferred into a high ticket, high value offer.

 This is NOT great training for you if: 

  • You desire to solve an entry level or elementary problem. If you prefer to serve the masses with a $10 ebook, a $37/mth membership or a $497 digital course, this workshop won't be the next best investment for your business. 


  • You want to sell an offer incongruent with your established expertise.


  • You want to remain private and unseen on social media. If you have no desire to share your perspective or publish your point of view online, pass on this opportunity. 


  • You don't want to share your perspective publicly.

Program Promise Workshop$297

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  • 1xProgram Promise Workshop$297
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